• The Natural Route

    The Natural Route
    In the past few years, it seems like there’s been a non-stop cavalcade of buzzy new technology that keeps emerging in the air and water purification space. So when we took a closer look, we discovered a lot of complicated, dry, science-speak...
  • To Us, The Details Matter

    To Us, The Details Matter
    We often think of details as the little garnish on top of our perfectly cooked coq au vin or the beautiful trim on a favorite dress. But to us, they equate to thoughtfulness. We love adding a little extra something to everything we create for you....
  • Big Changes You Can Make to Improve Your Indoor Air Quality

    Big Changes You Can Make to Improve Your Indoor Air Quality
    Modern home construction efficiencies like well-insulated walls that retain heat and coolness, can take a toll on your indoor air quality, trapping every airborne contaminant and odor imaginable.
  • Infusing Hygge into Your Home

    The Pure Company
    Infusing Hygge into Your Home
    Hygge is a style of décor that's aesthetically pleasing and evokes a warm, happy feeling - and you can bring into your home through things that are both lovely to the senses and built for function. 
  • Decoding Industry Acronyms: CADR

    CADR
    Decoding Industry Acronyms: CADR
    CADR is a great way for people to compare air purifiers because it tells you how effective an air purifier is in minimizing the pollutants in your home.
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