To Us, The Details Matter

We often think of details as the little garnish on top of our perfectly cooked coq au vin or the beautiful trim on a favorite dress. But to us, they equate to thoughtfulness. We love adding a little extra something to everything we create for you. Some of our favorite details we added may surprise you.

Sophisticated Packaging

We wanted every package to be exciting to open. The inside of our Portable Air Purifier and Large Air Purifier boxes are a shade of blue that’s bright and fresh. The little boxes our 100% Pure Essential Oils come in are meant to be used again and again so there isn’t any waste. They’re also made from recycled wood to minimize environmental impact.

Thoughtful Designs

Dreaming up a great product is one thing, but designing it is quite another. We wanted it to be functional but also beautiful. We spent so much time adjusting our product designs to make sure they were up to your standards. We can’t tell you how many times we changed how the Portable Air Purifier looked because it just wasn’t quite right.

We even wanted things like the cord on the Large Room Air Purifier to feel upscale so we wrapped it in fabric to make it more durable (and so it would stand up to your kids and vacuum cleaner). The Aromatherapy Diffuser is coated in a rubber-like paint to give it a better, more durable feel.

‘Punny’ Taglines

Our writers had a blast with this. We love coming up with fun taglines that have some sort of a pun or play on words. It’s one of the few times we get to throw it all out there and be as creative as we can. Nothing is off limits (just kidding, we have standards!) What’s our favorite tagline? “Love at Thirst Site.” We came up with that for our Carbon Filter Water Decanter and everyone loved it!

Beautiful Images

You can have the best product in the world, but if the photos of it aren’t good, then no one’s going to love it. We spent a lot of time photographing our products because we wanted them to represent everything they are: pure, beautiful, and functional. Every photo we use is chosen to catch your eye. And we hope it did.

Details are Our Thing

We have a love for small details because they make all the difference in the world. As we continue to develop healthy home products, we’ll keep in mind how important the big and small things are to you. And we always welcome your feedback.



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