Why Bottled Water is Over

bottled water

Bottled water has been a go-to convenience that parents, athletes, busy professionals, and gym buffs appreciate. It’s easy to access, disposable, and you can take it on the go. What’s not to love? Actually, quite a lot. We created our Carbon Filter Water Decanter because we saw the writing on the wall when it comes to the future of water bottles and why they’re over.

Bottled Water is Expensive

Depending on the brand of bottled water you buy, a 24-pack can start at $4 and go up from there. If the average person drinks one 16.9oz bottle of water per day, that works out to 48 gallons per person or 200 gallons for a family of four per year. For that same family of 4, if they’re each drinking 2 bottles of water per person a day, they’ll need at least 2 cases for an entire week. Multiply that by 52 weeks in a year and it’s about $400 a year on bottled water.

Cases of Water are Back-Strainingly Heavy

It’s such a pain to carry all that water out of the store and into your home. A case of water weighs about 30 lbs, so you could be one careless move from a pulled muscle, largely because you didn’t think to stretch before hoisting it onto the counter. And let’s be honest: that case of water will sit in the back of your car for at least a day before anyone bothers to get it out. (You know it and we know it.)

Bottled Water Quality is Questionable

A report from Food & Water Watch found that 64% of bottled water comes from municipal water systems - aka tap water. The report also explained that the FDA (Food and Drug Administration) regulates bottled water as “food” and allocates fewer resources toward testing it because it’s considered a lower health risk compared to many food products. On the other hand, tap water is heavily regulated by the EPA (Environmental Protection Agency) under the Safe Drinking Water Act.

Only 23% of Plastic Water Bottles are Recycled

Yep, you read that right. Yearly, Americans use 50 billion water bottles and only 23% are recycled. These bottles end up on our beaches, in our oceans and lakes, and at our favorite vacation spots. This kind of waste isn’t sustainable long term and an alternative is needed.

The Pure Company Carbon Filter Water Decanter

Since many people are abandoning the ubiquitous water bottle and looking for sustainable alternatives, we created our Carbon Filter Water Decanter. Simply fill it with your regular tap water and the carbon filter inside removes odors and improves clarity for smooth, silky-tasting water. Nothing more, nothing less, and exactly what you need.


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